“Even after diagnosis and treatment, we spend 98% of our time managing this on our own.”
— Person living with bipolar, Amsterdam
The life toolkit for bipolar, designed for those who live it, and for those who stand beside them through it.
Human connection and support is
the key ingredient to gaining more control over Bipolar Disorder. That is the biggest insight we gained from over 200 hrs of
interviews with people living with Bipolar Disorder.
So we are building a simple tool to help you express every
time you feel "Not ok" and get the right support from your tribe without judgment, friction, or needing to
explain.
Living with bipolar is already overwhelming asking for help shouldn't be too.
We’re
building a simple way for your loved one to share how they feel and get support from you on time, without pressure or
guesswork.
Human connection is the first line of defense for bipolar individuals against escalation of any
triggers into an episode.
So we’re building a simple way for your patients to share how they feel and get timely
support from their caregivers without judgment, friction, or the need to explain. And giving you a reliable insight into
their mood trends and support over time.
Idan built In The Zone from lived experience with bipolar and a long search for earlier, gentler support. After beginning and facilitating the largest English-speaking peer support group in Amsterdam, he was inspired to build a shared-care coordination tool. Idan believes that we must help people living with bipolar, their loved ones, and clinicians get on the same page sooner.
I built In The Zone because it is too hard to navigate bipolar alone, and we need to act early. Loved ones notice early changes often, but then support starts late because of hesitation. This causes a delay in care, because people feel something is off and do not know what to do or when to do it. This app is designed to make that earlier moment easier, and for care to be truly shared.
We are building the most comprehensive
life management tool and learning space for Bipolar Disorder.
In The Zone is built
to offer support when you need it,
simplicity when life feels overwhelming, and safety when trust matters
most.
With just a swipe, you can connect with the people who understand you, without needing to explain or justify how you
feel.
It is not about tracking symptoms.
It's about reaching out to a real connection, your tribe,
and
preventing an episode from happening before it happens.
We are proud to have the support from mental health organisations in the Netherlands and abroad.
Words from 200+ hours of interviews
Here are reflections from people with bipolar and their support system. One finding stood out: timely support from a trusted circle can prevent mood escalations before they become episodes. This was true for 80% of the people we interviewed.
“Even after diagnosis and treatment, we spend 98% of our time managing this on our own.”
— Person living with bipolar, Amsterdam
“When you're depressed, your personality is wiped out. Having someone who just knows — without me having to explain — would change everything.”
— K., diagnosed post-partum — Person living with bipolar, UK
“People love hypomanic people. You're high-energy, you're fun. That's the hardest part — you need your guard to tell you what you can't see.”
— L. — Person living with bipolar 1, Germany
“It's okay to let go sometimes. It's okay to drop the ball, to lose a day.”
— Partner of a person living with bipolar, Netherlands
“The ‘high’ phases are the ones during which my father feels he lacks self-awareness the most.”
— Daughter of a parent living with bipolar 2, France
At the heart of In The Zone is “your
zone” the safe space you create with the people who matter most, “your tribe”. It is not just a community. It is a trusted circle shaped around
your needs, your signals, and your everyday rhythms.
In your zone, support is natural, connection is proactive, and you are never just
surviving. You are living.
